Please enable JavaScript.
Coggle requires JavaScript to display documents.
ITIS (Primary Target Audience
(Long Screen Time)
Primary TG - 28 to 38…
ITIS
-
-
-
Spread Awareness
-
BTL:
- Video
- Posters
- Leaflets
-
Content Strategy:
- Educative Video
- How eye problem can lead to funny situation
-
Objective:
1) Make ITIS the most preferred brand
2) Highlight PROBLEM, Suggest SOLUTION
-
How?
1) Build connect with TG through check:
Challenges:
1) People are ignorant to eye-care
2) Washing with water & Gulab-jal are the first remedies
3) People are vary of putting chemicals in eyes
Educate: Talk about problems & sugegst solution
1) Dryness (AC)
2) Tiredness
3) Burning ()
4) Itching / Irritation (Pollution)
-