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SWOT (Threats (Users aren't converting (monitor user recordings) (AR…
SWOT
Threats
Competitive pricing (maintain low prices)
Users aren't converting (monitor user recordings)
AR doesn't increase online sales
Customer feedback (work on after sales care)
Delays with Delivery Time for AUS Post
General Optics not keeping up with the demand
Fullment errors (this process has not been finalised)
Specsavers using similar technology
Fittingbox - selling similar tech to businesses
Being bought out by Amazon/or other investors
**Scope Creep
Finding the right staff (457 for app developers)
*
Not being able to render all our products
Speed of the App and Website (we need to test this)
Opportunities
3D printing
Vintage eyewear
Subscription based purchase (e.g buy 6 frames a year for x)
ZipPay / After Pay
Mobile opticians
Charity Work / Social Enterprise
University Students / Tafe for Research and Skills
Referral Program
Independent Optometrists using Speqs
Strengths
Skilled Resources
Funding for 2 years
Low overheads
No physical stores
Best technology in the world
Patent PD and Seg Height on the App
Patent on AR Apps selling prescription glasses
Good budget for marketing
We don't have a brand - we can be malable with what we do
Weaknesses
Too many shareholders (18 or more)
Relying on top brands to launch
Legal (now we have Sam)
Glasses can take a long time to render currently (working on a faster process)
Our Purpose (we need to make