Content Marketing Campaign Development

Content Promotion

Social Media

Paid

Free

Through website

Editorial Calendar

Adwords

Internal links

CTAs

E-blasts

Amount of times promoting a piece

Message

Design

Frequency

Channels

Content types

Channels

Frequency

What content

What keywords

Banner ads

What websites

Content

Ad design

Link Building

Who to contact

How to contact

Topics

Promotion Schedule #

Publication Schedule #

Trade Shows/Special Events #

Trade Shows/Special Events

Messaging

Promoting our presence at event

Education about the event

Follow-up

Nurture new leads

Pre-show

Workflow to relevant contacts

Content Development

Content Creation Workflow

Content Ideation

Create master list of all content ideas

Content Creation Tasks

Brainstorm sub-topics based on general topics

Research

Primary & Secondary

S.M.E. Interviews

Editorial Process

What to look for

Content

Grammar

SEO

Who to involve

What are the stages/how many rounds of edits

Design

Infographics

Imagery

CTAs

When to bring in copy writers?

Content Types

Public

Videos

Blogs

Infographics

Gated

Ebooks

Research reports

Commonly searched industry terms

Organizing and storing content assets

Content Publishing

All content

Transfer content into proper format

Release timeline

Channel

Prepare promotional Eblast(s)

Layout

Imagery

Gated content

Create download form

Landing page

Thank-you page

Follow-up email

Lead nurturing workflow related to content

During

Promote through social media

Goals

Pain points

Challenges

Third-party Content

Developed in-house or with publication?

Who to contact

What topics

How often