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Content Marketing Campaign Development (Content Promotion (E-blasts…
Content Marketing Campaign Development
Content Promotion
Social Media
Paid
Content types
Channels
Frequency
Free
Frequency
Channels
Through website
Internal links
CTAs
Adwords
What content
What keywords
E-blasts
Amount of times promoting a piece
Message
Design
Banner ads
What websites
Content
Ad design
Link Building
Who to contact
How to contact
Editorial Calendar
Topics
Promotion Schedule
#
Publication Schedule
#
Trade Shows/Special Events
#
Content Creation Tasks
Trade Shows/Special Events
Messaging
Promoting our presence at event
Education about the event
Follow-up
Nurture new leads
Pre-show
Workflow to relevant contacts
During
Promote through social media
Content Development
Content Creation Workflow
Content Ideation
Create master list of all content ideas
Brainstorm sub-topics based on general topics
Goals
Pain points
Challenges
Commonly searched industry terms
Research
Primary & Secondary
S.M.E. Interviews
Editorial Process
What to look for
Content
Grammar
SEO
Who to involve
What are the stages/how many rounds of edits
Design
Infographics
Imagery
CTAs
When to bring in copy writers?
Content Types
Public
Videos
Blogs
Infographics
Gated
Ebooks
Research reports
Organizing and storing content assets
Content Publishing
All content
Transfer content into proper format
Layout
Imagery
Release timeline
Channel
Prepare promotional Eblast(s)
Gated content
Create download form
Landing page
Thank-you page
Follow-up email
Lead nurturing workflow related to content
Third-party Content
Developed in-house or with publication?
Who to contact
What topics
How often