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BICYCLE CHARGE (Marketing Mix (Product/service (Bicycle charger), Place…
BICYCLE CHARGE
Differentiation
It is more ecological than others.
Create clean and free energy.
Them can helps the environment with the use of the bicycle and keep charged their electronic device
Justification
The bicycle charger is a good idea because in this way the cyclists will not worry about the battery of their cell phones, since they will be able to charge their devices anywhere, regardless of the weather conditions since it will be waterproof. In addition, the charger will generate clean and free energy for the customer.
Viability
In Aguascalientes there are several groups of cyclists and campaigns are being implemented in the city for the use of bicycles, in these times everybody use electronic devices and to the cell phones the battery doesn’t last too much, so merge a charger with a bicycle would be great help for cyclists.
Context
In Aguascalientes only the dinamo is known, it is a bicycle headlight using the same mechanism as the charger, the headlight is turned on with the movement of the bicycle.
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Marketing Mix
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Place
Centro Comercial Santa Fe Plaza, Avenida Universidad 811, Bosques del Prado Sur, 20130 Aguascalientes, Ags.
Promotion
The product will be promoted through Facebook, website and radio.
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Processes
The company will be very attentive to the comments that the customer has to solve them in the wood more soon possible and convenient for the customer.
Targeting
The company is Product Specialization because only is focusing in one product that it’s the bicycles. In this company the purpose are sold the bicycle no matter the social level of the people, but the social level indicate for us are C, C+ and A/B.
CANVAS
CUSTOMER SEGMENT
Niche Market: Customers that have defined characteristics and very particular needs
Bicycle rider
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Dedicated cyclists
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