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BiciTaxis Ags
BiciTaxis Ags
Marketing Strategy
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Taxis, ATUSA and Uber
They three offer service of transportation but they are not familiarized with ecological stuff.
It is important to say that, especially ATUSA has a horrible customer perception, everyone complains about the bad service given by the drivers and the deteriorated buses.
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Differentiation
- Special tours
- Romantic rides
- Touristic tours
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Marketing Mix
7P’s
Product/Service Green transportation | Touristic tours | Special rides
Price Depends on the destination
Place Stations at different points of the city,
near to Downtown.
Promotion 3 first tripsfor free
People Administrative people | Drivers |
customers | suppliers
Physical Environment Units | The city
Process To train the drivers.
7C’s
Customer People who need transportation and care about the environment. |Tourists in Aguascalientes | companies that need advertising
Cost In development
Convenience Choices In downtown because is the center of the city, it is It is flat without steep streets.
Communication We are going to build a very close relationship with the customers so they can feel confidence on us.
Competence Not direct competence. Indirect: Taxi and Uber.
Comfort Cleanliness All the unities have to be clean and in optical conditions, they are going to have a nice design.
Coordination Be in close contact with our drivers and still training them often.
Context
- No direct competition
- Strong diffusion of bike use in the city
- Concern about the care of the environment
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Viability
- The city needs it
- Facilities from the government
- Tourism during special events in Ags. (FNSM and Festival de las Calaveras)
Value Proposition
- 100% ecological transportation
- Offer a different and alternative transportation
- Reduce contamination
- Use an App
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