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AR Film Festival Advertisement Concept (Who are our Audience? (Students,…
AR Film Festival Advertisement Concept
Who are our Audience?
Students, teachers
What do we need to do?
3 ads
that link
Using AR
Brainstorming
An advert that looks like a mini-mockumentary (aka The Office or Modern Family)
A film set
AR - we begin with a poster for the film
PLOT
ADVERT 1
Filming. Cut. Interview with someone. They tell us what's happening.
Also explains what date entries need to be in by.
INTERVIEW: The film - the director is talking about how well the project is going, but clearly there are disasters in bg.
Rhonda and Ketut share a friend moment . Director calls CUT.
1 more item...
ADVERT 2
Interview -Ketut having his makeup done, 'it's a real shame about that hat' - hat is hanging up in the background, clearly he's stolen it. Crash zoom into hat. Off-camera, asks about hat, he moves head over to conceal it from background.
Producer: having a conversation with the director about the festival and the need to finish this film. In the background a PA tries to inform the director the dates for the festival are incorrect, but is shushed.
Ketut is found out and everyone begins turning against each other, after Ketut is caught placing replica hats in other people's lockers. A fight ensues. He wants to be the director.
1 more item...
ADVERT 3
Watching auditions, Rhonda in through window looking creepy. Hand up against window, she's devestated.
We return to set with a new actress... the film is being completed, everyone's happy and really confident.
We then follow the director and producer as they walk to Mr Mansfield's office, USB in hand, confident of entry.
1 more item...
3 characters
Sunrise
Strong, independent director, playing the 'straight man' character. She hates her name, given to her by her hippy parents and this motivates her attitude.
Rhonda
An aspiring actress. She wants to move to Hollywood, airheaded
Ketut
Balinese, friendly, flirtatious, more concerned with meeting people and getting a visa than completing the film. Has ulterior motives.