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CH9 策略定位 (In Search of Competitive Advantages (Resources and capabilities…

- - - - firm-specific assets
      - patents & trademarks
    - - organizational routines
      - tacit knowledge
- - - - significant scale & learning economies
      - price sensitive (價格敏感)
      - 是search good (搜尋品)
        而非 experience good (經驗品)
      - 標準品
    - - 標準化
        有效利用產能
        控制存貨
        產品設計-方便生產
        改善管理
        Less skilled but large workforce ,tight organizational controls
  - - - experience good (經驗品)
      - quality sensitive
    - - 客製化
        行銷
        避免缺貨
        產品設計- 顧客需求
        注重創新
        權力下放
        skilled worker