Secret Wealth Project - Secrets of Shopify: Creating Facebook Ads That…
Secret Wealth Project - Secrets of Shopify:
Creating Facebook Ads That Convert
Dr Robert Cialdini's 6 Principles of Persuasion
Include as many as possible in every ad (2 or 3 is fine, more if it makes sense)
Scarcity & Urgency
X units left
Sale price going away
Words like "Hurry!" and "Ending soon" and then including valid reason why it's going away
Desire to trust and follow the expert
Position yourself as an expert
Desire to give back to somebody who gives to you
Desire to be consistent with previous statements and beliefs
Liking or similarity
make them feel like you are like them
make them know you understand them
Desire to follow the lead of others
If the community all feel and think this way, I should too
Facebook ad images
Less than 20% text when possible
Make the image eye catching and different when possible
Be specific who you are addressing and call out the target audience in the image if possible
Photoshop or Canva to create images
Include limited amount of text when possible
The right image can be up to 80% of your success or failure with an ad!
Text elements of your ad
Headline should be like a mini-sales letter headline
Big main benefit
Be conversational in your speech, like two friends chatting over the kitchen table
Question openers are popular and effective - address target market
Does your PUG do this?
Are you happy with your summer wardrobe?
Include call to action
click here to buy
click to find out more
get your free X by clicking here
Title addresses who your prospect is specifically
Description box should include associated benefits of cliking on your ad
Ask them to tag and share with their friends (if it makes sense)
more organic reach
Brings costs down
Test test test... MOST ads WILL fail... Accept it, it's a NUMBERS game!
Kill the ads QUICKLY, if it doesn't convert in the 1st $10 or so, then KILL the ad unless you have VERY good reason not to
When ads FAIL assuming everything is setup right, it's usually the PRODUCT . Test more!
Don't chase your losses. We all want to, but if it doesn't work, it doesn't work. Be UNemotional about your ads.
FB ads need 15-25 conversions in one week before they start to optimize... so optimize for WC > Add to cart
Experiment with new ad types as they are released, and consider video, slideshow, carousel, images etc.
Use shop now usually for ecom ads
Click to check the ads are right on each different device/platform/placement type