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CH8 Industry Analysis (SCP model (3. Performance, 0.shock, 1. Market…
CH8 Industry Analysis
SCP model
3. Performance
0.shock
1. Market Structure
2. Conduct
Porter’s
Five Force Analysis
五力
:red_flag:
1. Rivalry among
established firms
define market
price & non-price competition
競爭原因
需求降低 or 超額產能
退出障礙
different costs
:red_flag: 2. Threat of Potential Entry
Entry barriers
brand loyalty
Experience curve
Minimum efficiency scale (MES)
Access to key inputs
Government protection
Network externalities
Expectations about attacks and responses
:red_flag: 3. Substitutes and Complements
Identifying
特性
Price-value
Occasions
Geographic
Price elasticity of industry demand
:red_flag: 4 & 5. Supplier and Buyer Power
Relative concentration of the industry
Purchase volume
Availability of substitute inputs
Relationship-specific assets
Possibility of forward/backward integration
Limitations
Industry-level factors vs Firm-level factors
Supply-side vs demand side
Role of Government
Static vs dynamic
Qualitative vs Quantitative
Cooperative vs competitive
Coopetition
set industry standard
promote favorable regulation
Value Net
價值網分析
COMPLEMENTORS
互補者