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CH7 Strategic Commitment 策略承諾 (decisions with long run impact and hard…
CH7 Strategic Commitment
策略承諾
decisions with long run impact
and hard to reverse
Strategic signal 策略訊號
清楚 易了解 可信
Strategic Complements
(策略互補)
causes the rival to take the same action
Bertrand model
Strategic Substitutes
(策略替代)
causes the rival to take the opposite action
Cournot model
Tough Commitments
硬承諾
unfavorable impact on the rival
Soft Commitments
軟承諾
favorable impact on the rival
Direct effect 直接效果
Strategic effect 策略效果
rival adjust tactics
Scenarios
soft commitment
Cournot
SE, -
Lean & Hungry Look
Suicidal Siberian
Bertrand
SE, +
Fat-Cat Effect
Intel & AMD
tough commitment
Cournot
Top-Dog Strategy
擴充地盤
Bertrand
SE, -
Puppy-Dog Ploy (Mad Dog)
引發殺價競爭
real world
Existing rival
tough commitment > negative NE
Potential entrant
tough commitment > deter entry
excess capacity
horizontally differentiated 降低 strategic effect
