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Marketing process (Build profitable customer relationships and create…
Marketing process
- Build profitable customer relationships and create customer delight
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- Design a customer value-driven marketing strategy
Marketing management: art and science of choosing target markets and building profitable customer relationships
To design a winning marketing strategy, manager need to answer two questions
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- What's our value proposition
value proposition is a set of all benefits and values that company promises to deliver to customers to satisfy their needs
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companies must design strong value proposition that give them the greates advantage in the marketplace
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- Capture value from customers to create profits and customer delightt
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- Understand the marketplace and customer wants and needs
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- Construct adn integrated program that delivers superior value