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Capstone - Sandyford Business District (Clusters (Marcus) (Primary…
Capstone - Sandyford Business District
Clusters (Marcus)
Secondary Research
Porter
Excellent secondary work done so far.
Primary Research
Get list of companies
Review on Map
Put the companies into clusters by type / industry
Initial review of ICT companies in Sandyford - Definite technology cluster in evidence.
Value Chain Analysis (Ger)
Survey & Interviews
Need to design questionnaire immediately
Survey Monkey
Need list of email addresses
Why do companies choose to located in Sandyford
This will support / validate Mark's research
Competitors / suppliers / talent
What primary activities are carried out in Sandyford?
Is it a strategic decision maker?
Secondary Research is limited
Porters National Diamond framework
Porter, Porter, Porter
Location Analysis (Mark)
Comparison with other business centres
Citywest
Cherrywood
Silicon Dock
IFSC
Outside Ireland?
Investing in geography
Kitson & Florida Framework
Other frameworks? Local?
Is it because Ireland is great in general
5 Forces Analysis or Pestle Analysis
History of Area (Fenton)
How did Sandyford evolve?
When did companies first start there and why? Any obvious trends?
Future plans
SBID
DLR
Other local council
View of Sandyford by other parties
IDA
Entreprise Ireland
Other
Support from SBID
Does Sven buy into what we are doing?
Have heard nothing lately
Can we get a list of companies from SBID?
Alessio
What do we need to discuss with him?
What is is expectation re: A
My view is that this is a primary research / analysis project.
10-15 references and then the rest is analysis that helps SBID make future strategic and marketing decisions.