as an organisation grows from a centralised single-product operation
to a diversified larger size, it requires an autonomous multi-divisional structure. In the case of a small organisation with a single-product strategy, an efficient structure is likely to be highly
centralised, with low formalisation and complexity. A product diversification strategy, on the other hand, requires an independent set of divisions, each responsible for a specified product line,
to allow for the efficient allocation of resources, accountability for performance and coordination between units.