Please enable JavaScript.
Coggle requires JavaScript to display documents.
Design thinking and analysis (Design (PMI, SWOT, SCAMPER, POOCH,…
Design thinking and analysis
Design
PMI
SWOT
SCAMPER
POOCH
BRAINSTORMING
5 Whys
Example
Wicked
Strategies_to_tackle_wicked
What do I see, think and wonder
VTS
#
Just in time concepts
Analysis of research and refinements
Statistical analysis
More info
What is the solution
What makes you think this is the one?
Surveys
A/B testing
Market research
#
What aspect of this design satisfy the brief?
Are there any issues to consider?
What are the expectations of people evaluating it?
Universal design criteria
More info
Elegance
Robustness
Asethetics
Time
Costs & Resources
Skills required
Safety
Does your solution meet all of your design requirements?
Gibbs’ Reflective Cycle
More info
Johns’ model of structured reflection
More info
Market research
MaxDiff
More info
Conjoint analysis
More info
Brand Price Trade-Offs (BPTO)
More info
Quality of Service Review
More info
Fly on the wall: Observing from a distance the behaviour and interactions with the customer
More info
A/B testing of product design, user interface design, market research groups
Discussions with audience
Market segmentation
More info
In studio analysis
Pin up sessions