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Sales hacks Examples - June10 (Pavan from OpenFace Media (Corporate films.…
Sales hacks Examples - June10
PKC Laundries
1 - Started with cracking in KPIs for business- Quality and time to deliver. Worked in laundry business before.
2 - Offered Free pick up and delivery.
Contacted gated communities, etc. Worked well for business.
Ventured into b2b like - spas, hotels, etc. This worked and proved to be ultimate sales hack.
Website -
http://www.pkclaundries.com/
Tried fb and other marketing; did not work well.
Paymatrix -
https://paymatrix.in/home/benefits
Platform for tenants and Landlords - Producers and consumers business model.
Provides tenant screening service
Linked in marketing worked.
Hack is partnering with Banks helped and worked. This is the best hack for that business.
Referral also to certain extent.
Pavan from OpenFace Media
Corporate films. Brings stories to life.
Innovate. Remove verticals or customers which are not part of your business or will not become. Example - healthcare as they do not spend much money. Education - similar.
Read about prospective B2B leader whom you are selling to - This is must have.
You can not choose parents and customers.
Do not do anything for free. He gave watermarked videos for free. So it is advertising and not free for him.
Inflection point - Find what is it for your business. One small tip can make significant impact.
Story about 212 degree belief. Good to Great story.
Story about McDonald and Arbey's.
Judo Strategy - Push and Pull.
Care Motto
Started with No IT infrastructure as Customer is not tech savvy.
First hack - gave a simple phone number which is easy to remember.
Scaled the phone infra as they get more and more calls. All founders are doctors; so they give advice and there is no dependency or risk.
Similar as that os Air bnb for Hospitals. Figures out who has empty beds and connects them with needed patients.
A very good execution of producer and consumer business model.
https://www.caremotto.com/
Whats app is the most valuable medium for Care motto. There videos can be shared easily. Now a days, whats app is the best medium to reach to villages in India.