Please enable JavaScript.
Coggle requires JavaScript to display documents.
Components of demand management (Linking demand management components…
Components of demand management
Planning demand
The demand plan
Demand plan input
Forecast
commitment
Product and brand management, marketing
sales
business plan and strategy
Use of the demand plan
planning horizon and revision period
Collaborative planning of demand
Communicating demand
Communicate soon to minimize surprises
Structure communication to ensure that they occur
Demand manager
gathering information on demand volume and timing by product, product family, and /or customer segment
Performing analytical work on the data and the demand plan
building consensus on a demand plan
Communicating demand information to and from the various stakeholders
Focus communications to fit audience
Use dashboard
Historical demand data for the past three months or more with relevant key performance indicators and metrics for each month
Demand plan for the next 18 months or more
Prior demand plan
Assumptions made in demand numbers and pricing assumptions
Planned branding marketing, and sales promotions activities
Key risks, opportunities, economic trends, and competitor actions
Subtleties and uncertainties
Events and issues of note and decisions that were made
Collaborative demand coomunication
Influencing demand
Plan- do- check- action(PDCA)
Managing and prioritizing demand
Demand management and prioritization policy
Demand management and prioritization process
Collaborative demand management and prioritization
Linking demand management components
Linkage as a cycle
Linkage to match organization strategy
Planning demand(fixed high capacity strategy)
Communicating demand(high variable capacity strategy
Influencing demand(moderately variable capacity strategy)
Managing and prioritizing demand (fixed average capacity strategy)
Collaborative planning, forecasting, and replenishment(CPFR)
CPFR model
Technology
CPFR scenarios
CPFR challenges
Increase costs
Resistance to data sharing
Bridging internal functions
Distributor integration
Quick-response programs
Continuous replenishiment
Vendor-managed inventory(VMI)
Specific VMI functions