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Brands (CHARACTERISTICS OF THE GOOD BRANDS (INEXPENSIVE, FASHIONABLE,…
Brands
MARKET SEGMENT
CUSTOMER CAPTURE
FOR
LOYALTY
Trust :
QUALITY
PRICE
SATISFACTION
BRAND FAMILY
SAME BRAND
DIFFERENT PRODUCTS
LEADER IN COST
RECOGNITION
DIFFERENTIATION
CHARACTERISTICS OF THE GOOD BRANDS
INEXPENSIVE
FASHIONABLE
DURABLE
SEXY
UPMARKET
TIMELESS
VALUE FOR MONEY
FUN
COOL
WELL-MADE
CLASSIC
SOPHISTICATED
