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Corporate Social Responsibility An Amway case study (Amway Programmes…
Corporate Social Responsibility
An Amway case study
INTRODUCTION
Working Responsibly
Working with employees, their families, the local community and society at large to improve their quality of life.
AMWAY
It is a family-owned business with a strong emphasis on family values.
Growth and responsibility
Contribution - help children in need across the globe
What does Amway do?
Distributes a range of branded products. These products are sold to IBOs worldwide
Amway Programmes
IBOs across Europe supporting by UNICEF's child survival programme -2001
One by One programme- IBOs travelled to Kilifi - 2006
The global One by One campaign for children -2003
Strategy
To enables an organisation to turn its values into action.
Objectives
Reputation as a caring organisation
make a real difference to human lives.
Communicating
Printed material
Public relations materials
Face-to-face communication
Email communication
Online activities
Stakeholders
Amway's Corporate Social Responsibility strategy has been developed with the interests of all its stakeholders in mind