Please enable JavaScript.

Coggle requires JavaScript to display documents.

ENGLISH - LINGUISTICS (graphology (byline (text which credits the writer),…

- - - - middle-upper class readers
  - - - lower class
- - - - hyperbole-grab readers' attention
    - - influence reader's pov
    - - summarizes facts of story
    - - aim to amuse
  - - - words associated with newspapers
        
        more common in tabloids than in broadsheets
    - - make headlines short as possible
        
        short words/ abbreviations/word order changed
    - - common sayings with a twist
    - - puns&similar-sounding words
    - - using sounds which words make
        
        ex onomatopoeia/ alliteration/rhyme
    - - create sense of immediacy
- - - - written text of advertisement
    - - initial piece of lang- often ques
    - - bottom-line summary at the end
  - - - short sentences
      - everyday speech
      - use of 1st/2nd/3rd person
      - punctuation
      - imperatives
    - - sound-related effects
    - - humour
      - intertextuality
        
        text includes a reference to another text
      - stereotyping
        
        age
        
        national
        
        gender
    - - brand names
      - slogans& catchphrases
      - positive lexis/ comparatives/ superlatives
      - uniqueness of product
      - conversational lang- everyday expressions
      - puns-wordplay
      - technical/scientific lang
      - non-standard spelling
    - - informal/formal tone
      - direct address
      - interactive features
    - - narrator?
      - order in which items in a text are presented
    - - typographical variations
        
        different typefaces, bold, italics, upper and lower cases
      - logos/illustrations/ colour
      - layout
        
        how much text and how it is presented