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C4: Marketing Research (7 Characteristics ((1) Scientific method, (2)…
C4: Marketing Research
What it is?
Systematic design, collection, analysis, and reporting of data and findings for a specific topic
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Marketing metrics
Set of measures that helps quantify, compare and interpret marketing performance
Marketing Mix Modeling
Analyze data from different sources like retailers, company shipment data, pricing, media, promotion
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Example: IDEO (Innovation consultant), Intuit(revolutionize life)