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DXC V0 (SITECORE (DMS (Personas, Personalisation, Goals, Engagement Plan),…
DXC V0
SITECORE
DMS
Personas
Personalisation
Goals
Engagement Plan
EXPERIENCE OPTIMISATION
CRO
Diagnosis
Hypothesis
A/B & MTV Testing
UX & Copy
Technical set-up
Data Collection
Results Analysis
SEO
Tactics
Link building
Content Calendar for Blog based on Personas' needs
SEO Structrure for the website
Strategy
Audit
PPC
Strategy & Execution
Google AdWords
Remarketing
Display Network
Search Network
Facebook ADS
CONTENT STRATEGY MAP
User's journey
Persona
Campaign
Website
ANALYTICS
AUDIT
Google Analytics
Google Tag Manager
Sitecore
Tracking recommendations
MEASUREMENT FRAMEWORK
REPORTS
DASHBOARDS
MEASUREMENT PLAN
SITECORE TRAINING
WORKSHOPS
Marketing Elements
Content creation
90-DAY PLAN
#2 PPC
#1 SEO
#3 CRO
#4 Email Mktg