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Social influence - Types of conformity (Compliance (Normative social…
Social influence - Types of conformity
Compliance
Conforming to a groups opinion to gain approval from them
even if you dont share the groups views
Normative social influence
desire to be liked and accepted by the group.
publically agree, privately disagree
EXPLANATIONS FOR CONFORMITY
External conformity
Internalisation
Accepting others views
You believe the group is right and you are wrong.
Internal and external conformity
Identification
Conforming to others in order to be liked by them.
Behaviour only lasts as long as the group is together.
identifying ideas with a group
Elements of compliance and internalisation.
EXPLANATIONS FOR CONFORMITY
Normative social influence
desire to be liked and accepted by the group.
publically agree, privately disagree
They publically change their views
Informative social influence
The desire to be right
Look to others who they believe to be right
Then trying to behave similarly
Internalisation