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The Tipping Point (epidemics (The Characteristics of epidemics (Small…
The Tipping Point
New technology/ Ideas/ opportunities
The Innovators and early adaptors
The connectors
High majority/ big companies
The mavins
.
The Salesmen
.
epidemics
The Characteristics of epidemics
Small efforts can make big differences
Requires few moments to start
Contagious
How it spreads
the law of the few
the mavins - who like to gather information and pass it on
gathers even small detail of info
pass it on as the feel good inside
the can make effective deal
pass to the connectors
the salesman - who can convince people
smile
show emotion with facial expression and hand body language
nod your hard front and back in convo
the convince their surrounding people about something
The connectors - they keep contacts with different career people
keep a diary of acquaintances
keep in contact
people from different career fields
the let mass amount of people know about something
spread among people
stickiness
the content matters
small efforts can make big differences
Make sure that the thing you want to be sticky is sticky and not other things
Target specific group of audiences
After the laws of few
The power of context
The surrounding /environment matters
Social group should be less than 150
separate from other topics
the summary
why only some epidemics is effective
The law of the few
The mavins
the salesman
The connectors
The power of context
environtment
The rule of 150
The stickiness factor
content
small things - big difference
