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Topic 4: Memory and Knowledge (Memory (Marketing Techniques to Enhance…
Topic 4: Memory and Knowledge
Memory
Sensory Memory
Echoic
Iconic
Olfactory
Working Memory
Discursive Processing
Imagery processing
Long-term Memory
Episodic
Semantic
Explicit v Implicit Memory
Marketing Techniques to Enhance Memory
Chunking
Rehearsal
Recirculation
Elaboration
Knowledge
Content
Schema
Favourability
Uniqueness
Salience
Script
Structure
Taxonomic Categories
Prototype
Heirarchical Structure
Correlated Associations
Flexibility
Goal-derived category
Construal Level Theory
Consumer differences in content and structure
Culture
Expertise
Retrieval
Retrieval Failures
Decay
Inferences
Serial-position Effects
Retrieval Errors
Memory is selective
Memory can be confused
Memory can be distorted
Enhancing Retrieval
Characteristics of Stimulus
What the stimulus is linked to
How stimulus is processed
Consumer characteristics affecting retrieval