Please enable JavaScript.
Coggle requires JavaScript to display documents.
Julian Matthews (MINIMALISM (Simplicity (A simple life is a life of both…
Julian Matthews
MINIMALISM
Simplicity
-
A simple life is a life of both less and more. It’s a life of less distraction, less consumption, and less of the inessential, to make room for more mindfulness, more intention, and more of what matters.
We hope it inspires to live your life more joyfull, less seirious and or course, simply
We hope they help remind you to design your own life, simply.
-
-
-
-
-
-
-
Remove the unncessary
-
Choose the pursuit of a more simple, joyful, meainginful life
-
-
SPECIAL,
INDIVIDUAL and TRENDSETTING
-
“I live lightly and gracefully, with only the objects I find functional or beautiful.”
Live lighter and gracefully, with only the objects you find functional and beautiful
-
-
-
-
TARGET AUDIENCE We call our target group “young
urban living creatives” or “young
adults” – Young people who free
minded, have a good taste for
fashion, loves to get high quality to
reasonable prices and rather prefer
a newcomer brand than an
established brand
Julian Matthews was founded with a lot of enthusiasm, youthful spirit and the
believe of developing products everyone loves.
Every brand has its origin. Ours is based on the love between a girl and a
boy. A boy who promised his girl to create a company that keeps values both
believe for generations and creates products that make people happy
Key Messages We need to get a few topics covered within the brand narrative:
- Fun: The brand should be seen as a cool an easy going brand
- Travel: Maybe we find a way to link it with travelling or world
exploring or wanderlust – this always a good topic to play with
when it comes to creating Marketing Content / Marketing Assets
- Straightness, honesty and true values: We are living in a quickly
moving world and we need something that reminds us where
come from and what we are. Something that is grounded. 4. QUALITY - “We pursued to transferred all this values into our brand and established a fine
balance between fun and true values. The result is a true combination of high quality
materials, minimalistic design and the formation of genuine value.”
We are living in a quickly moving world with environments around us that are
changing rapidly. Sometimes we just want to escape and this should be something
for what JULIAN MATTHEWS stand for. We shouldn’t forget of having fun in our life
since we shouldn’t take everything to serious. We should start traveling the world
because this are memories we never forget. We shouldn’t take everything too
serious, but we should be always focus our self on true values – honesty, sincerity
and straightness. (This is for what JULIAN MATTHEWS stand for)
Our story is about people who find beauty in simplicity. Simple is not about being plain. It is about being grounded, sophisticated and true to oneself. Away from distractions and focused on the things that are truly important in life. With this mindset we are committed to creating timepieces that represent elegance and minimalism.
Timepieces that aspire to be part of people who are conscious about their style. A CLUSE watch brings the best out of your look and completes your outfit. CLUSE is there not only to indicate time, but to define your best moments and captivate