The Walking Dead (Marketing (Exported to 120 countries, during the first…
The Walking Dead
Exported to 120 countries, during the first week.US release date: 31st October 2010.
Zombie invasion event: in 26 countries globally, guerrilla marketing
Trailer: FILL IN
Like a cinematic trailer, like a film trailer.
Website released a motion comic piror to the san diego comic con
July 2010: build desire creation, captive audience is present + full making of documentry
Saturated marketing: adverts on sky
Marketing uses enigmas, teasers such as #Terminus
Rise up:Building a community, direct mode of address.
Audiences: 9pm monday nights UK FOX, after the watershed - older audience.
Repeated at 11pm. Zoned with NCIS and Talking Dead - event.
Social media strategy: followers etc
ways to interact with the show: turn yourself into a zombie, VR experience
Watercooler moments, expectations of genre. Positioning/preferred reading: sympathy, empathy. Emotionally involved.Immersed in community, social interaction.
Personal Identity, escapism, social interaction: uses and gratifications.
Energy, intensity, community,
Produced by AMC, exhibited by FOX international
Subsidiary of 20th century FOX
Made in 2010 - 7 seasons
Set in Atlanta/Georgia and Alexandria/Virginia
Written by Frank Darabont - Green Mile, Shawshank redemption, The Fly , The Mist, The Blob - represented a lot in marketting
Key Personnel - Andrew Lincoln
Binge watching series
Breaking Bad, True Blood, Vampire Diaries - all released around the same time. - links to idea of audience demand
Sold international broadcast rights in June 2010
Airs on Fox international channels , 126 countries - 33 languages
One of the top 10 shows of 2010
Critical Reception: 86% approval on Rotten Tomatoes
" Blood Splattered " "Emotionally resonant" "White knuckle intense" "intelligent spin on the over crowded zombie genre"
Metacritic: 82/100 on first season: described as film quality drama with grueling tension and gore, 8.5 on imdb.
Nominated for writers guild award for best new series and best drama,
Most expensive scripted series in which to buy 30 seconds to buy advertising space
Series 3 attracted the most 18-49 year olds of viewers to any broadcast TV series
Highest total viewrship of any series in history.
premiere: 5.3 million viewers/ season 5 premiere had 17.3 million viewers, most watched episode in history.
$2.75 million per episode to produce
production values are high: makeup, prosthetics, special vfx, visual fx, locations.
Cinema verite: cinema of truth, realism. Gritty. HDR filter over it, not glossy - Post apocalyptic setting
On location shooting, naturalistic lighting, 16mm camera. Immersive feeling. Zombie horror genre convention
Franchise + spinoffs
companion series - fear the walking dead
AMC comic books walking dead , also animated.
Live after show - the talking dead. Started in season 2
Self reflexive tendency (talking dead)
Breaks escapism, become part of a community. Part of a fanbase.
Soundtrack albums, action figurine characters - McFarlane toys - synergy, bobble heads, pop vinyls etc.
DVDS and Blu rays for each series. Special editions, uncut versions, deleted scenes, webisodes, extended episodes.
Xbox games, apps