Please enable JavaScript.
Coggle requires JavaScript to display documents.
E-commerce and the digital economy Lecture 24.5. (Levels of digital…
E-commerce and the digital economy
Lecture 24.5.
Course content is two-fold:
Digital economy
Theory-based sessions
Understanding the digital phenomena better
Understand digital production models
E-commerce
Hands-on experience
How to use / set up own e-business / commerce environment
Learning the platform business
Platforms: Wordpress, Magenta, Joomla, ...
Levels of digital economy
2. Companies
company's strategy supports digitalization
resources to support digitalization
it's beneficial for companies to digitalize products
3. Infrastructure
infra has technical capabilities for digitalization
infra is secure, protected and controlled for digital production and consumption
infra has competitive resources for enabling digitalization
support from technological standards
data is secure, reliable and has excellent quality
4. Processes
digital production model is more beneficial than the other forms of production -> :!: massive scalability based on the digital form
remember customer's point of view vs company's point of view
man-made restrictions and technical restrictions (e.g. software)
high level of automated processes (human interactions are minimized)
should be available without technological restrictions -> compatibility
product vendor's presence in consuming process is needed (platform)
1. Society and cultural level
politically accepted
socially accepted manner
social media and consumption manners
ways of communication
legislation
6. Consumption
availability: based on the presence of the internet
:!: service fees instead of one time payment
digital devices are needed
high dependency of technological requirements
profitability is an issue (losses e.g. with Spotify, Uber)
5. Products / Services
Immaterial or linked to immaterial services (IoT)
product consumption or procurement are distributed by using platform
products are distributed as services
copyrights / copyleft
Links
HBR:
4 things it takes to succeed in digital economy
Deloitte:
What is digital economy?