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DESIGN THINKING PROCESS (DEFINE (Detailed flows, Detailed wireframes,…
DESIGN THINKING PROCESS
UNDERSTAND
Questions
What does success look like to you?
What business challenges are you facing?
Who are your users? What are their goals?
How will we measure success?
What are the business goals?
What's currently working? Not working?
What do you want your users to do?
What technical restrictions or platforms are there? How will they affect this work?
What are other companies doing?
Who are the key stakeholders?
Inputs
OKRs
KPIs
existing data re: users
analytics, data, funnels
Scope, budget, etc
technologies/platforms
User jobs to be done
Requirements (functional, technical, business)
Current experience
Tools & Methodologies
Customer Journey maps
Competitive audit/analysis
Ecosystem diagrams
User interviews
Personas
Service blueprints
Value prop canvas
IDEATE
Brainstorming
Concepts
Opportunity areas
Tactics
Assumptions
Features
Services
Tools & Methodologies
Sketching/whiteboarding
Voting & Prioritization
Co-create workshops
Storyboarding
High-level flows
Analysis
DEFINE
Detailed flows
Detailed wireframes
Design mockups
Navigation
Elements & hierarchies
Jobs to be done
Tech needs, requirements
Assumptions
TEST
PROTOTYPE