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W11 (The Sharing Economy (One point brought up in the lecture was the idea…
W11
The Sharing Economy
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Uber & Lyft
Whilst Uber is generally the first example that comes to mind, Lyft has leveraged the value of sharing. Whilst Uber has been caught up in sexual harassment scandals and low driver satisfaction rates, Lyft...
Has tried to tell a story of their brand; they don't sell themselves as "Not-Uber" but as a brand that treats their drivers and customers well, tapping into their customer's values.
They partnered with Blue Cross and Blue Shield to provide free transportation to members trying to get to medical appointments in "transportation deserts". They are giving away their service, literally sharing it.
This also gives them data about how passengers use Lyft for medical appointments, and gives Blue Cross/Blue Shield the same info to help shape future infrastructure decisions.
Lyft isn't 'open' as they have patents, however they have less than Uber; their patent strategy is more about patenting really important things whereas Uber is patenting anything they possibly can.
One point brought up in the lecture was the idea of the "Commons of Air". Whilst air seems like a common resource, it's not always guaranteed.
Although science fiction is just that–fiction–it can raise important issues. A recent episode of Doctor Who (Series 10, Episode 5 'Oxygen') explored capitalism and the commodification of air.
The episode took place upon a space station where air (oxygen) was something all people aboard had to purchase from the corporation they work for.
Lowering their marginal costs, by not having to pay to fill a station with air
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Every now and then news stories pop up about people in China buying 'fresh air'
Whilst these are somewhat sensationalist stories that are designed to be attention grabbing (see Snopes), they are still important as they raise questions about the future of the environment
Billionaire Chen Guangbiao has handed out this canned air as a publicity stunt to raise awareness about pollution
As climate change becomes as issue, resources we take for granted – first fossil fuels, then water, and possibly eventually air – become commodified and no longer a part of the commons
There was controversy in Ireland when water bills were introduced, with people outraged they had to pay for water
Whilst I understand their annoyance, growing up in Australia during an era of water restrictions has made me conscious of my water usage – some of my cousins in Ireland have left the tap running while brushing their teeth, which I found incredibly wasteful
In Australia, we've had droughts so we understand the importance of saving water, whereas Ireland is a 'wet' country so awareness campaigns (e.g. shower timers etc) aren't as effective – bills act as a concrete disincentive against using water
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