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Innovation intensity (TMO (Technology shifts can define new economic…

- - - - Era of ferment
      - Dominant design
      - Incremental change
      - Discontinuity
  - - - Routine (sustaining) - competence enhanicing. Builds on dominant designs
      - Radical (discontinuous) - often competence destroying. May make other products obsolete
    - - Architectural - rearchitecting how components combined
        
        Also known as Henderson-Clark model
      - Componenet
      - Incumbents often fail as they are good at component but not architectural innovation e.g. Xerox and Ricoh photocopiers
    - - Bundling with complementary assets
      - Appropriability via IP, trade secrets speed
      - Consider how manufacturing, marketing, distribution, brand all complement the core innovation
      - Consider the complementary assets model (Teece model) which coniders the appropriability (inverse of imitability) as a function of how freely available complementary assets are
      - Often why first movers fail - they don't have the infrastructure to support the core innovation