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IS THE RISE OF COST OF CIGARETTES A SUFFICIENT DETERRENT TO STUDENTS…

- - - - Mr Muhd Hafiz quit smoking last year after signing up for the Health Promotion Board's I Quit programme, is unconvinced that the legal age matters that much.
    - - , a national campaign to prevent and reduce smoking among adolescents aged
        12 to 17 years, is reaching and potentially influencing the target audience
        
        First, the campaign appears to have achieved widespread reach. The large majority (88%) of
        adolescents recalled at least one ad from the campaign, and this was true across demographic groups
        
        Second, our study shows potential campaign impact by showing how this campaign may be
        influencing attitudes towards tobacco use.
        
        Third, we found that greater The Real Cost ad recall was associated with greater risk perceptions
        about the serious health problems caused by cigarette smoking
    - - As part of the programme, a health alliance will be formed between HPB and student councils, to encourage young people to embrace healthy habits and a smoke-free lifestyle through projects led by students.
  - - - Student Chrystine Wong, 23, who drew her first puff at 15 after a friend gave her a cigarette, agrees that raising the legal age would be beneficial.
  - - - incorporate messages on the harmful effects of smoking and ways to say ‘no’ to smoking into the school curricula and co-curricular activities.
      - To help youth who are already smokers, we have increased the number of smoking cessation touch points in the community and in schools
      - The Health Sciences Authority (HSA) takes firm action against retailers who supply minors with tobacco products, while the National Environment Agency (NEA) enforces the ban on smoking in public places, including the places where youth congregate that come under the ban.