Why is there an increase in the demand for the external vendors in Temasek Polytechnic?
Price of food sold by external vendors
Constant advertising by the external vendors
Decline in canteen usage
increase cost of food sold in the canteen
food options sold in TP canteen
the more nutritious food usually cost more than the normal food
Respondent's Profile
students will thus try not eat the food in the canteen and eat fast food instead
McDonald's was set up in TP hence, students prefer to eat McDonald's because of the cheaper price and the food is tastier than canteen food. Students will side more to fast food because its is more filling than canteen food as well
100% fresh juices generally cost more compared to bottled sweet drinks
They are inexpensive, good tasting, and convenient.
Promotion
Attracts students to buy their food often as they are not interested in eating healthy food
By constantly changing food menus especially during special occasion.
constant food options - unchanging menu
External vendors tend to have promotions such as student meal, 1-for-1 etc.
prices of food sold by the external vendors in TP are generally cheaper compared to when they are sold outside TP
Students take this opportunity to eat their meals sold by them instead of having their in school canteen
there's not enough healthy food options sold in the canteen
Misconception
Fast food companies such as MacDonald tend to provide nutrition information.
Nutrition information provided may not be accurate hence consumers may be misled by fast food companies thinking that it is a healthy choice.
Leading consumer to purchase more fast food due to the inaccurate/false information provided by fast food restaurants.
many students go to cheers and purchase instant noodles as it is cheap and convenient.
Some fast food restaurants resort into unethical techniques by marketing their unhealthy product as if they are healthy food.