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Story Telling (Effective Story telling (Examples (best practice teams…
Story Telling
Effective Story telling
Bridging the knowing doing gap
Capturing tacit knowledge
Merge and transfer knowledge
Foster innovation
Enhance technology
Individual growth
Turn on action in knowledge era organizations
Take care of communities of practice
unlocks passion
is non-hierarchical
Will builds trust
Examples
best practice teams (Chevron)
family groups (Xerox)
learning communities or learning networks (HP)
thematic groups (World Bank)
Organizational stories
detailed narrative
past management actions
intra- or extra-organizational events that are communicated informally within organizations
employee interactions
Story Include
Include a plot, major characters, an outcome, and an implied moral
Play a significant role in organizations characterized by a strong need for collaboration
Rich in contextual details
Guidelines for Story Telling
storytelling should not depend on external experts as a source
stories must for achieving a purpose, not entertainment
Should not represent idealized behavior
Be cautious of over-generalizing and forgetting the particulars
story material must reflect on the desired community
Adhere to the highest ethical standards and rules
Stimulate the natural telling and writing of stories
Steps Successful Storytelling
Identify and example of successful change
Tell the truth
Have a clear purpose
Say who, what, when
Trim detail
underline the cost of failure
End on a positive note
Invite your audience to dream
Important Consideration
Identify people in the organization willing to share how they learned from others
Use metaphors to explain difficult organizational issues
Find Effective way of capturing and transferring tacit organizational knowledge