Iconic Literacy: Reading Image. (The significance of iconic literacy in…
Iconic Literacy: Reading Image.
Iconic Literacy Concept.
Reading a text does not only mean knowing the letters and words that are formed with them, but also means knowing how to interpret meanings, discovering metaphors, analogies
Basic knowledge of the audiovisual language
Photography, general and semantic grammar, advertising, critical reading, video, audiovisual creation.
The significance of iconic literacy in contemporary culture.
Literacy is the learning of the alphabet understood in the symbolic and symbolic sense, but not only of the traditional alphabets, but of any system of more or less abstract signs and symbols.
Literacy or visual culture refers to the ability of people to understand visual messages, by reading visual codes and thanks to the experience of visuality.
Knowing how to read images enhances their ability in many aspects of our daily and professional life, such as teachers, students, consumers, viewers, draftsmen, painters, etc.
Reasons for iconic literacy
In the handling of complex texts where iconic and linguistic texts intervene.
In the elaboration of academic and didactic materials visual, audiovisual or three-dimensional.
In the appreciation of all kinds of artistic manifestations
Image definition: Manual image and technical image.
The image communicates, has a singular process of meaning consisting of two messages that make the speech possible.
A denotative message
(objective meaning). It is the coded message, which constitutes a material substructure
A connotative message
(subjective meaning). It is a significant substructure, which depends on the interpreter-receiver's ideology, and makes it possible for the number of readings of the same image to vary according to individuals
In the reading and interpretation of the images, different competences of the human being are put into practice
Modal competence (space-time)
Aesthetic competence Connotative competence
Image reading methods: Still image and moving image.
Photography perfected repetition accurately through images, that is, the production of countless replicas of each original image.
The single image is a type of sign with a single replica
The digital, having been a medium only for reproduction, has finally become a form of image production
Functions of the image in the teachings
Visual literacy should be considered at any educational level, but there are no explicit pedagogical elements for the acquisition of this type of competence, which is generally neglected and not given due importance.
In order to achieve a communicative competence that is integral and appropriate to today's communication society, it is necessary for students to learn to read any type of communicative text