Please enable JavaScript.
Coggle requires JavaScript to display documents.
B2B vs B2C (business & consumer markets (demand (organisational/…
B2B vs B2C
business & consumer markets
demand
organisational/ individual
volume
larger
number of customters
fewer
location
concentrated/ dispersed
distribution
direct
negotiation
complex
reciprocity
yes
leasing
greater
promo
personal selling / advertising
market size
buying situation
straight rebuy
eg photocopying paper
modified rebuy
change spec
new task
cost & risk ∝ number of people involved/ info