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Popular music II (Vertical and horizontal intergration (Pioneering market…
Popular music II
Vertical and horizontal intergration
Pioneering market research
Song pluggers
Songs now written to order
Film industry link
Influences recording industry
Own avenues/ means of distribution
Paid proffesional songwriters, publishers etc
Performance only mattered later- most only heard recordings
Sheet music
Very important
Pluggers sell it at shows
Tin Pan Alley production houses produced lots of this
Irving Berlin 'All Alone' 0.25 million records a month 1925
In home
1887 800,000 pianos sold USA
C melody saxophone
Tablature, ukelele craze 1915
Guitar takes over 1950s
Oligopoly: Market controlled by a small number of producers/ sellers
Late as 1950, only 18 publishing houses deciding what public hears
Copyright 1909 and ASCAP 1914
BMI 1939
How to make a hit
Avoid big issues
Talk about 'I'