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Pricing and Customer value (Pricing Tactics (price bundling, seasonal…
Pricing and Customer value
Importance Price
Revenue
Profit
Price
Pricing Tactics
price bundling
seasonal discounts
markup pricing
prestige pricing
profit margin
odd pricing
Technology and pricing
mobile app
new era pricing transparency
price comparison apps
dynamic pricing
grown explosively
Yield management
legal and ethical issues in pricing
predatory pricing
deceptive pricing
price fixing
price discrimination
Price Setting Process
Determine the cost
break even analysis
break even point
fixed costs
variable costs
Analyze the competitive price environment
price lower than competitor
price higher than competitor
match competitive
Evaluate demand
price sensitivity
price elasticity of demand
marginal cost
inelastic demand
elastic demand
marginal revenue
5.Choose a price
reference price
underpricing
1.Define the price obj
survival pricing
volume max or penetration pricing
profit max or price skimming
Monitor and evaluate the effective of the price
unbundling
escalator clause
Global Pricing
Tariffs
Dumping
Gray Market