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Brands (Key Brand Elements (Brand Promise (The single most important thing…
Brands
Key Brand Elements
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Brand personality
What you want your brand to be known for(fun,serious,magical)
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Brand Associations(colors,images,fonts)
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What is Brand?
A name, term, sign,symbol, or design used to identify the products of one firm and to differentiate from competitive offerings
Something used to show customers that one product is different than the products of another manufacturer