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Brands (Good brand qualities (value for money, brand loyalty people,…
Brands
Good brand qualities
value for money
brand loyalty people
good/high quality of products
modern design
trustworthy
keep up with current fashion
high level of awareness
product range
durable
The reason of why customers buy brands
Save time
social acceptance
confidence
brand loyalty
persona image /add value
provide safety from fake
express your style
What companies should do to create brand?
endorsement (inviting of popular pearson)
produce high quality products
run advertising campaign (at TV, radio, billboard, leaflets)
raise brand awareness (by advertising,
try to anticipate customer's needs
consumers survey (by the internet, by asking at streets)
Examples of successful brands
Mcdonalds
Apple
Nike
Chanel
Dior
Mercedes-Benz
What problems brands have usually deal with
competitors
banckruptcy
inflated prices
fakes
changing consumers habits
My personal brands favorites
Apple
Dolce&Gabbana
Lexus
Nike
Novikov group