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Brands (Good brand (Examples (Zara, McDonald's, Mercedes-Benz),…
Brands
Good brand
uniqueness
trustworthy
high level of awareness
value for money
attractive logo and slogan
eye-catching logo and slogan
Examples
Zara
McDonald's
Mercedes-Benz
How to create a brand?
advertising
innovations
target audience
emotional connection
image
logo and slogan
Why do consumers buy brands?
Loyalty
emotional attachments
brand image
confidence in the quality
habit
Brand's problems
competiton
lack of new ideas
changing of consumers needs
cheap fakes
Brand advertising
consumer advertising
product placement
endorsement
etc.
business-to-business
reputation
name