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BRAND (THE MOST POPULAR (Zara, Instagram, Facebook, BMW, Nike, Ferrari,…
BRAND
THE MOST POPULAR
Zara
Instagram
Facebook
BMW
Nike
Ferrari
Prada
WHY DO BRANDS MATTER
provide happiness
save decision-making time
save decision-making time
provide safety
value
express who we are
HOW TO BUILD A BRAND
be clear minded
be imaginative
to run advertising campaign
endorsement
produce high quality products
be fashionable / useful
AWARENESS PROBLEMS
brand doesn't show top results
drowned our by bigger competitors
sales can decrease
fakes