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BRANDS (qualities of good brand (high level of awareness, trustworthy,…
BRANDS
qualities of good brand
high level of awareness
trustworthy
high quality products
modern design
value for money
keep up with current fashion
brand loyalty
what do companies to create brand?
run advertising campaign
try to anticipate customer's needs
endorsement
product placement
produce high quality products
raise brand awareness
conduct customer survey
what problems brands usually face?
inflated prices
competitions
illegal copies
bankruptcy
need for expansion
why customers are loyal to brand
personal image
provide safety
add value
brand loyalty
save time
personal brand performance as customer
ZARA
GAP
APPLE
LOUIS VUITTON
examples of succesful brands
Mersedes-Benz
Mcdonalds
Armani
Microsoft