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Marketing (Readibility (Inverted cone (the important firts), No full…

- - - - La iGlesia de la gran co munidad
    - - El mensaje unitario
    - - Una manera diferente de persuguir lo sagrado
        
        Conectar profundizar actuar
  - - - Color
      - Navegational estructure
- - - - Clear
- - - - Page View
      - Click
      - Dowload
      - Esale
  - - - Afileaite products
      - Ad Ravenue
      - Comments
      - Social Sahres
      - newsletter signups
      - Personal/ profesional
    - - Actios
        
        Click teh ads
        
        Frecuency of visitors
        
        pages views
      - Big New Sites
        
        Ad Ravenue
        
        Free Content
      - Premium Subscriptions
    - - Sale
      - High Commitment
      - 1 % 2 % Convertion Rate
    - - promote a service
        
        Action
        
        Call
        
        Email
        
        Dowload
        
        Forms
      - Lower commitment
      - Longer Sale cycle
    - - software licensing and delivery model
      - Premium Subscriptions
- - - - Yes/ Maybe? No
- - - - HAve more attention
      - Give them the information that they want
        
        Inner pages
    - - Natural Result
    - - Capturing attention quiclky
      - Each page one convertion goal in mind
        
        Secondary
        
        Smaller. less visual in support of primary
        
        Visual Hirearcqui
        
        Visual emphasi
      - Make thing easy to find
      - A wealth of attention creates poverty of attention
      - Trading Free value for engagement and attention
        
        Ebbok
        
        Case estudio
        
        Free Consultation
      - Permission Marketing
      - Lowest Level of Comintment
      - Ressurance, Value, Clarity
      - Stop acreaming and be still
      - Few clicks
      - Supportive visuals
    - - Medium Interest
        
        Low level of commitment
      - leave all the jargon for the final stages . not this
        
        Marketing is for the last two stages
      - What user are looking for not what I am selling
      - Sel directed
        
        person - based selection #
        
        Carecteristiscts of the user not the product
        
        Needs selection
        
        Person se identifica con los needs