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Marketing Team (Website (Blog (Keywords & SEO, Thought Leadership,…
Marketing Team
Website
Blog
Keywords & SEO
Thought Leadership
Video content
'Casual Content'
Case Studies
Testimonials
Product overviews
White papers
Opt in forms
Inbound enquiries
Mobile responsive
Ecommerce
Webinars
Podcasts
Email Marketing
Opt-in
Thought Leadership
Increasing engagement
Trigger emails
New customer cycles
Segmented customer emails
Promotion by product/service
Social Media
Regular posts
Engaging in relevant groups
Using social media as a sales tool
Different platforms
Google +
Linkedin
Twitter
Pay per click
Collateral
Consistant branding
Relevant materials
Enticing event collateral
Clear brand concept
Brand guidelines for external use (analysts etc.)
Measuring succes
Reputation management
Measuring brand awareness
Measuring engagement
Measuring new product
Measuring product by product engagement
Industry engagement
Supplier relationships
Showing we're active
Voicing merchant concerns
Cash industry promotion
PR
Reach out to influencers
Bloggers
Journalists
Speakers
Product promotion
Thought Leadership
Data/CRM
New data
New Contacts
New Markets
Enough detail
Cleansing
Clear segmentation
Support
Documentation
Sales support
Events
Internal
Webinars
Workshops
Large events
Video content
Podcasts
External
New contacts
New Products
Existing relationships
Thought leadership & speaking
New Products
Launching new products externally
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Measuring new product success
Analytics & Insights
Sales support
Identifying trends & responding accordingly
Industry Participation
Industry partners (MAG etc)
Awards
New markets
Product focus & measurement of marketing activities
Maintaining loyalty and engagement with clients
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