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DIFFUSION OF INNOVATION (Product Characteristic that influence Diffusions,…
DIFFUSION OF INNOVATION
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Process of Diffusion
Time
The study of diffusions in three way : Amount of purchase time, Identification of adopter categories and Rate of Adoption
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Social System
Physical, social or cultural environment in which people belong and within which they function
Two type :Traditional and Modern social system
Innovations -
Approaches to define new product : Firm, Product, Market and Consumer oriented.
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