User-experience: related to be-goals (activity and motives, why?) => autonomy, competence, relatedness, popularity, stimulation, security - momentary primarily evaluative feeling while interacting with product or service which is a consequence of users' internal state (predispositions, expectations, needs, motivation, mood), the characteristics of designed system (complexity, purpose, usability, functionality) and context within which the interaction occurs (organizational/social setting, meaningfulness of activity, voluntariness of use)
