imagination global cultures (McDonaldization (george ritzer (the …
imagination global cultures
world system theory
traced the roots of european trace which is instrumental in developing account of
peripheral countries within the world system
offered an account of global system that was relational
subjet to criticisms of economic determinism
links to globalisation with modernity
by modernity he mean
his metaphor of the runaway world indicates the accelerated pace of social and political change
benjamin barber 1995
dialectical port at of contemporary era
homogenous global theme park
what links these opposing forces is their wearing of democratic nation states
Jihad vs. McWorld: How Globalism and Tribalism Are Reshaping the World is a 1995 book by American political scientist Benjamin Barber, in which he puts forth a theory that describes the struggle between "McWorld" (globalization and the corporate control of the political process) and "Jihad" (Arabic term for "struggle", here modified to mean tradition and traditional values, in the form of extreme nationalism or religious orthodoxy and theocracy). Benjamin Barber similarly questions the impact of economic globalisation as well as its problems for democracy.
the McDonaldization of Society books
the mcdonaldization thesis
McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society. He explains that it becomes manifested when a society adopts the characteristics of a fast-food restauran
not a means but an end in itself
over time and place
quantity not quality
'big man' rather than 'good mac'
of workers and of customers
in later versions, last two themes conflated
homogenisation of space and cultural
irrationality of rationality
"rational systems are not reasonable systems"
disenchantment of the world
updating of Weber's rationalisation thesis
wehre weber sees bureaucracy as organisation principle of modernity rationality ritzier sees the fast food industry as emblematic of contemporary culture
this view equates globalisation with americanisation
assumes economic success results in cultural imposition
limited understanding of foreigners
monolithic caricature of American culture
against homogenising, economically (over)- determined understanding so globalisation
against tendencies to pitch locality vs globality
'constituted by the increasing interconnectedness of many local cultures both large and small'
the invention of the local
'what is often referred to as the local is essentially included within the global'
globalisation involves 'the invention of locality'
the ideology of home becomes most potent at the exact time when it is felt to be at most vulnerable