Fri 12th May 2017 - AJ Reflections on Business & Marketing (Random…
Fri 12th May 2017 - AJ Reflections on Business & Marketing
Core elements of Marketing your business
Know your audience, deep need / pain
e.g. Model Solder Magazine. Full Colour Ad to Book
Where's my audience / interest / hobby groups
How find them?
A Message that resonates.
What makes your service/product unique & high value to target audience?
Where point me / how help me?
Responding & resonating with your message
Consistent message across plaforms
They are the HERO
All about serving the other person
Bespoke services: break it down.
Learn the language of business
Customers finding and coming to you
e.g. blog post
Always seek to Add Value / exchange value
ROI increase in conversions & customer sales %
"How to win friends and influence people" Dale Carnegie
Interested is interesting
Remembering a person's name is the sweetest thing.
Develop Good Habits
Joint adventure with wife
REST: AJ working 50 hrs per week, striving. Took a holiday cruise and a week out to get fresh perspective. Then came back to 3 emails with quality business leads.
Time to Clear mind
Focus & persistance
Persisted and paid dividends
Pipeline & leads
AJ Business Needs
New Business 2010
Established Business seeking new revenue streams 2017
Passive Revenue Stream
Online Learning Platform -> Leadership
Link AC to Paypal / online payments
Don't want to pester brother-in-law to do tech stuff as not his main thing
Business people are seeking to make problems go away / solutions to make business simpler