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Fri 12th May 2017 - AJ Reflections on Business & Marketing (Random…
Fri 12th May 2017 - AJ Reflections on Business & Marketing
Core elements of Marketing your business
WHO
Know your audience, deep need / pain
WHERE
Market Segmentation
Find Audience
Target
e.g. Model Solder Magazine. Full Colour Ad to Book
Lead generation
Positioning
Where's my audience / interest / hobby groups
How find them?
Where online?
Where offline?
WHAT
A Message that resonates.
What makes your service/product unique & high value to target audience?
Where point me / how help me?
Responding & resonating with your message
Testimonials
Personalisation
Consistent message across plaforms
They are the HERO
All about serving the other person
Bespoke services: break it down.
Getting Known
Reputation building
Learn the language of business
Mentors
Business Angel
Keele Uni
Inbound Marketing
Customers finding and coming to you
e.g. blog post
Random
Value Chain
Business Insurance
Delivery Model
Always seek to Add Value / exchange value
ROI increase in conversions & customer sales %
Read books
"How to win friends and influence people" Dale Carnegie
Interested is interesting
Remembering a person's name is the sweetest thing.
Develop Good Habits
Joint adventure with wife
Reflections
REST: AJ working 50 hrs per week, striving. Took a holiday cruise and a week out to get fresh perspective. Then came back to 3 emails with quality business leads.
Time to Clear mind
Focus & persistance
Persisted and paid dividends
Finance
Breakeven analysis
Pipeline & leads
AJ Business Needs
THEN
New Business 2010
Website
Email
HQ Images
Content
Functional Website
NOW
Established Business seeking new revenue streams 2017
Passive Revenue Stream
Online Learning Platform -> Leadership
Link AC to Paypal / online payments
Tech Expert
Find Customers
Sales Pipeline
Don't want to pester brother-in-law to do tech stuff as not his main thing
TIPS
Business people are seeking to make problems go away / solutions to make business simpler