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-identify and analyse gaps between current goals and performance (SWOT…

- - - - However, the analysis should be undertaken relative to competitors, also taking into account
        external factors affecting the organisation and how these could be responded to. Although a simple tool, it is a useful starting point for analysis.
- - - - To plug the gaps, an understanding the drivers of performance & agreeing what the gaps are inside an organisation.
        
        The strategy that an organisation develops should be consistent with the current and expected future external environment (to align with external performance). It should also be consistent with the organisation’s capabilities (to achieve superior internal performance) and the performance outcomes that are acceptable to its key stakeholders.
      - It is through the process of analysing the remote, industry and market environments, and assessing organisational performance, that performance gaps and opportunities for the future are revealed.
      - Gaps reflect inconsistencies between the two elements being compared. While gaps between the external environment and the current strategy yield information about whether there is external consistency between these two elements, any gaps between the internal environment and business strategy indicate internal inconsistencies
        
        The aim of strategy formulation and implementation is to seek external and internal consistency by resolving these gaps or inconsistencies.
        
        Understanding the drivers of performance and agreeing what the gaps are inside an organisation is a fundamental first step in being able to identify options that could ‘plug’ the gaps. If there is no agreement that gaps exist, there is unlikely to be anything more than limited support for change initiatives.
- - - - Since we are talking about strategic performance, we are interested in long-term performance, so we should be looking at series of at least three years of information to have any sense of trend.