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Silk'n Brand (Essence (Get shit done, Results, One and done, Beautiful…
Silk'n Brand
Essence
Get shit done
Results
One and done
Beautiful technology
Confidence + Beauty + Technology
Empowering your public self
emPowering confidence
Beauty powered by confidence
Competitive environment
Laser hair removal
Tria
NoNo
Clairsonic
Anti-wrinkle creams
Salons
Insight
Intimacy about treating yourself
Flexibility
Cost savings
Don't need to confront the embarassement
Doesn't hurt
Empowering you to take control over your body
Root strengths
Convenient
Affordable
Knowledgeable
The beauty innovators
Fiercely independent
Benefits
Easy to use
Pain free
Value $$
Efficacy
Hair removal
6 - 8 weeks
FaceFx
Target
Women 30 - 45
Mindset
Embarassment
Don't want other people touching me
Don't like spas
The problem
Wrinkles
Unwanted hair
Cellulite
Acne
Determined to fix it
I care about my appearance
As much as people who go to salons
Have thought about plastic surgery
Charlotte (Sex in the City)
Busy
Don't let anyone know about your faults
Try to fix their own problems before going anywhere else
The person who cleans their house before the cleaning lady comes
Reasons to believe
Best reviewed
Expert approved
Dr. Mulholland approved
Consumers love it
Discriminator USP
Professional results at home
Professional results created by you
Professional results by your own hands
Personality, Values, Beliefs
Buffy the Vampire Slayer
Kicks ass
She takes care of her friends
Keeps it under wraps. With a wink and a nudge.
Bold
Don't tell...guide
Brand voice
Simple beauty
Minimalist beauty
Beauty through simplicity